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Clearfield

Presentation video to the Clearfield-System of BASF



 
This project was about analysing the effects of the controversial and highly discussed pesticide Clearfield, which aims at controlling the growth of secondary rapeseed roots in the soil, in an animated film. The goal was to make a presentation video of the Clearfield-System to lower the concerns and show the advantages of the research that was conducted so far in that field.
 
Original quotes from professional farmers, TV and radio statements, animated infographics, as well as studies and surveys give a nuanced and rounded overall view of the Clearfield-System.

Clients
BASF SE

Programs
Photoshop,
Illustrator,
Cinema4D,
After-Effects