Inspired by the iconic visual style of the film Tron, we showcased five products from the company Ratiopharm in a dynamic, futuristic setting.
To bring the products to life, we created a captivating packshot city with dramatic camera angles and exciting shots. At the heart of this city stood a towering structure, representing the climax of the narrative. Iconic landmarks, like the Brandenburg Gate and the Victory Column of Berlin, were reimagined within this fictional cityscape, connecting the venue at the Admiralspalast in Berlin, where Ratiopharm held their annual conference.
The animation was presented as an introductory piece at the event, serving as a striking and illustrious opening for the conference.